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How to Use Social Media to Improve Your Products #prodmktg
Read the full post: http://12most.com/2012/03/07/12-powerful-ways-social-media-improve-products/ Introduction In my latest post for 12Most.com, I wrote about how product marketers and product managers...
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New Book: 42 Rules of Product Marketing
Introduction A great new product marketing book has been published. It’s called “24 Rules of Product Marketing,” and it was assembled by Phil Burton, Gary Parker and Brian Lawley. You get to hear from...
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So Just What Is Product Marketing?
Introduction Riding up a ski lift with a buddy of mine, we got to talking about our jobs. He asked the question, “so just what is product marketing?” I unleashed a number of overused terms, such as...
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